Freelance SEO Consultant – Anthony Sharot

Search engine optimisation (SEO) consultant with extensive experience managing organic and paid search (PPC) campaigns, employing integrated analytics for ongoing ROI optimisation.

Proficient at pay-per-click (PPC) campaign set up and management across several sectors including legal, financial, retail and recruitment.

Combines copywriting, usability, and conversion optimisation to reduce drop out, while increasing stickiness & sales. Immediately available for consulting across NW London and firms open to teleworking.

Work Experience

1/5/06 – present

Head of Search, Market Appeal (own company www.marketappeal.co.uk)

• Increases traffic, revenue and return on investment (ROI) with visitor, competitor, search engine and website analysis.
• Manage a mid-level SEO consultant along with freelance staff. – Several past employers have become clients.

Services

• Search engine optimisation (SEO) full service consultancy including in depth keyword research, competitor analysis, technical audits, content optimisation and link building.
• Pay-per-click (PPC) campaign set up, management and optimisation across all the major paid search networks.
• Web analytics evangelist: analytics set up and analysis, including staff training, to help maximise insight and ROI
• Conversion optimisation: e-commerce, lead generation, landing page and advertising conversion rate optimisation.

Clients include

• MyersClark.co.uk, Triviala.com, SearchOfficeSpace.com, TLCBroadcast.co.uk, Wellcome.ac.uk, Pancentric.com, Barracuda-Digital.co.uk, TrustedPlaces.com, SongKick.com, Zubka.com, InvestecAssetManagement.co.uk, BritishMedicalJobs.com, ConnectGroup-IT.com, MidasMedicalRecruitment.com, Gadget-Cover.com

19/10/06 – 07/09

Online Marketing Executive, Epoq Legal Services (p/t)

• Marketing and copywriting for sites such as MyLawyer.co.uk, HalifaxLegalSolutions.co.uk, AragLegal.co.uk, Epoq-Wills.co.uk and DesktopLawyer.co.uk – gaining additional traffic and several first-page positions.
• Setting up and optimising Google AdWords, Yahoo! Search Marketing & MSN adCenter campaigns including long-tail keyword groups, creative ad writing and ongoing split testing increasing conversions while reducing cost-per-click.
• Using advanced analytics analysis to inform the redesign of HalifaxLegalSolutions.co.uk improving its usability, accessibility and search engine optimisation, reducing advertising costs whilst significantly increasingly profitability.

05/11/07 – 03/08

Freelance SEO Consultant, TrustedPlaces.com

• In change of search engine optimisation for this rapidly growing social-review site, achieving 10% av. growth per month.
• Set up and optimised expansive AdWords pay-per-click campaigns reducing the cost per acquisition by over 300%.
• Reconfigured Google Analytics to provide additional granularity, enhancing tracking capabilities and business intelligence.
• Proposed and managed the implementation of a Clash Media affiliate scheme to acquire additional members.
• Advised on usability and navigational improvements, setting up split-testing to optimise landing page conversion rates.

19/2/07 – 10/9/07

Search Marketing Manager, www.Zubka.com (contract)

• Site-wide search engine optimisation review recommending changes for scalable SEO success.
• Introducing bespoke job board organisation to make it search engine friendly.
• Introduced plans enabling the exporting of jobs via XML, RSS, Google Base and recruitment industry specific search engines such as indeed.com, as well as social tagging Del.icio.us and Technorati.

If you are intimidated by all of the acronyms, charts and analytics data, don’t worry. We can take care of everything from keyword research and competitor analysis to link building, social media marketing,  paid search management, website design, local and multilingual SEO. So, whether you need an online marketing campaign assembled from scratch or just some targeted link building to top up your rankings, you’ll probably find that we have a solution for you.

Click here to find out more about our SEO services, call 0207 629 4601 or complete the contact form to the right and we’ll get straight back to you.